Trine is a boutique strategic communications firm located in the Washington, D.C. metro area. We specialize in full-service communication strategy and execution for clients large and small. We've worked with private and publicly traded businesses, government, military and political organizations, industry associations, and institutions of higher learning. If you're looking for a new perspective on communications, you're looking for Trine.
The name Trine means "the alignment of three" and this is at the core of our firm. Trine Strategies was born from our experience in seeing communication with others too often become a binary transaction: yes/no, win/lose, right/wrong. This type of polarized communication generally results in arguments between what we think and what we feel. But Trine believes in "embracing the why" to create alignment among thoughts, feelings and actions. When someone displays a think/feel/do balance, we say they have "purpose."
We believe the concept of harmonious alignment is the secret sauce for communications. Not just reciting data or making an emotional plea, but providing context and meaning to enable your audience to fully buy-in to your message.
If you're a leader who is seeking expert advice, an organization going through a transformation, a business owner looking to grow your brand, or a communicator who needs an ally to help execute your vision, you'll find a strategic partner in Trine. We'll help you unlock value in your communications efforts and ensure your message is aligned with your goals.
Rocky has nearly two decades of experience in the communications profession. Having written for CEOs of publicly traded companies, Army Generals, executives at trade associations, college administrators, and even a former President of the United States, Rocky understands how to work with a variety of leaders to deliver impactful communications products that meet the needs of the client and their respective stakeholders.
Most recently, Rocky was the chief communications officer for a publicly traded consumer products company specializing in outdoor recreation gear. Prior to that, Rocky worked as a corporate communications and public relations professional for a Fortune 500 Aerospace and Defense company. He was also the chief speechwriter for the president of the country's leading property insurance association, a member of the strategic communications team for a joint military organization, and was honored to serve as the director of Presidential Writers in the Correspondence Office at The White House. Prior to moving to D.C., Rocky was a reporter for his hometown newspaper.
Rocky is originally from Pittsburgh, Pennsylvania and holds a Master's degree in Corporate Communications and a Bachelor's degree in Journalism, both from Duquesne University.
He currently lives in Arlington, Virginia with his wife and son.
B.J. is the founder and president of Gladius Consulting and a strategic partner with Trine.
Drawing on nearly two decades of experience in leading strategic communications for government agencies, international private firms and Fortune 500 publicly traded companies, he’s successfully tackled a wide range of communications challenges.
Prior to launching Gladius, he served as the Head of Global Communications for TE Connectivity, a $14 billion industrial technology company; Director of Corporate Communications for Exelis, a leading publicly traded aerospace company acquired by Harris Corporation in 2015; and General Manager of Marketing and Communications for a U.S. subsidiary of the A.P. Moller-Maersk Group. He also spent time as a strategic communications consultant with Booz Allen Hamilton and as a civilian public affairs officer with the U.S. Navy’s Military Sealift Command.
B.J. is passionate about empowering the next generation of communications leaders through the Arthur Page Society’s Future Leaders Experience, is a contributing author to Mastering Business for Strategic Communicators: Insights and Advice from the C-Suite of Leading Brands and has taught graduate and undergraduate students as a visiting professor at American University in Washington, DC. He earned a B.A. in history and communications from the University of North Carolina (Go Heels!) and an M.A. in communications from George Mason University.
David Albritton is a renowned business leader, speaker, and communications expert with more than three decades of leadership experience in business, corporate affairs, communications. He is a strategic partner with Trine and the founder and chief executive of the coaching and business advisory firm, Nineteen88 Strategies, LLC, a firm specializing in a wide range of management services, executive coaching and leadership development for corporations, nonprofits, associations, small businesses, highly motivated individuals and teams.
Over the course of his career, he has brought leadership, teamwork, and wisdom to the government and private sectors, while developing a strong reputation as an inspirational mentor, trainer and coach that has successfully assisted hundreds of individuals in the successful pursuit of their career objectives.
He spent 10 years as an officer in the U.S. Navy before transitioning into a variety of corporate senior leadership roles across the technology, automotive, aerospace & defense, retail, and nonprofit sectors over the next 20+ years.